J.J. Abrams may be a director but apparently he is a social media PR genius as well. If you don’t know who J.J. Abrams is we can’t be friends, but in case you haven’t heard, he is directing the next Star Wars movie. (And I am beyond excited!)
So why is he so good at PR? Well, the crew has been leaking images from Star Wars Episode 7, which is currently shooting in London. There’s a lot of pressure to keep the storyline and characters under-wraps, which seems almost impossible in today’s digital culture. Earlier today, a picture of the Millennium Falcon under construction was leaked online. (If you don’t know what the Millennium Falcon is, then we really can’t be friends.) In response, J.J.’s posted his own note on what appears to be the chess board from the Falcon. Genius response if I do say so myself. If you can’t beat them, join them?