YogaSmoga wants to be the next big fitness brand

Image from the Yogasmoga Pinterest page.

Image from the Yogasmoga Pinterest page.

YogaSmoga wants to be the next major fitness attire brand, and it’s well on its way after securing $6.5 million in seed funding last month.

The brand is setting itself up as yoga-inspired athletic wear, putting it with some tough competitors (ala Lululemon). YogaSmoga’s website and clothes have a beautiful minimalist design with pops of color or edginess.

Their women’s yoga clothes are on the pricier end, with many pants and crop pants running over $100 and one interesting drape that costs $255. A basic pair of crop pants and a tee will cost about $130.

It has strong section of menswear for the category, too. According to a Business Insider article, menswear accounts for about 15% of the company’s business, which isn’t a lot but more than other yoga-driven brands. However, the men’s clothes do come at a price, too, with a basic tees and tanks running for about $60.

What may make a steeper price worth it is that YogaSmoga as a brand is committing itself to sustainable, ethical practices. For example, its products are manufactured in the U.S., and it has committed itself to using non-retouched photographs for its advertising.

While the brand has gotten a fair amount of press, the reviews out there are positive, with praise especially coming for their yoga pants – a staple in any yogi’s life.

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