The brand is setting itself up as yoga-inspired athletic wear, putting it with some tough competitors (ala Lululemon). YogaSmoga’s website and clothes have a beautiful minimalist design with pops of color or edginess.
Their women’s yoga clothes are on the pricier end, with many pants and crop pants running over $100 and one interesting drape that costs $255. A basic pair of crop pants and a tee will cost about $130.
It has strong section of menswear for the category, too. According to a Business Insider article, menswear accounts for about 15% of the company’s business, which isn’t a lot but more than other yoga-driven brands. However, the men’s clothes do come at a price, too, with a basic tees and tanks running for about $60.
What may make a steeper price worth it is that YogaSmoga as a brand is committing itself to sustainable, ethical practices. For example, its products are manufactured in the U.S., and it has committed itself to using non-retouched photographs for its advertising.
While the brand has gotten a fair amount of press, the reviews out there are positive, with praise especially coming for their yoga pants – a staple in any yogi’s life.