Kids have a new way to express their creativity, thanks to a partnership between Mattel and Autodesk. Soon, kids and kids-at-heart will be able to use a series of apps to customize toys and then 3D-print them.
The goal of the partnership is to provide a new immersive experience by combining physical toys with digital adventures, with the goal of pushing the boundaries of creative play. The initiative also wants kids to learn while they play and customize.
The first in a series of new apps and an online hub for Mattel’s 3D-printing initiatives are scheduled to launch in the second half of 2015, but both companies are keeping mum on the details. Autodesk revealed that more information will come out on a later date.